Why aren't your customers listening to you?

"Why are my customers not listening to me?" is a question frequently asked by frustrated marketers and decision-makers. To address this question, author Carly Driscoll asks two crucial follow-ups: do you truly know who your customers are, and are you really delivering them an impactful message? At first glance it may seem intuitive or even simple, but successfully answering these questions requires a marketer to truly empathize with their audience—a task much easier said than done. Fortunately, there's a time-proven way to not only interest your customers, but also convert leads into revenue-generating relationships that will drive growth and brand prestige: great content. In this eye-opening article, you'll learn about the successful R.I.D.E. methodology for content creation, and how to effectively inform your customers with solid content marketing at each stage of the buying process.

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Use machine learning to analyze candidate information and recruit the best talent. Learn more about Microsoft Teams.

Recruiting has evolved. Fueled by machine learning and AI, today's top recruiters are implementing a host of digital tools to not only help them locate the best talent, but also statistically identify which candidate is the best for each role. And with the expanding reach and integration available within digital collaboration software like Microsoft Teams, the odds of choosing the wrong person for an important role are fading into obscurity. Stay subscribed to learn more about Modern Workplace trends and how you can empower your recruiting teams with Microsoft.

View: Use machine learning to analyze candidate information and recruit the best talent. Learn more about Microsoft Teams.

Top 10 devices you need to secure in 2020

As IoT devices become increasingly more intertwined in our modern lives, we must come to terms with the fact that each device represents a potential risk for stolen or compromised data. Cybercriminals are constantly looking for new targets to exploit, and unprotected IoT devices are an especially vulnerable way for hackers to tap into our personal and business accounts and cause major damage. It's critical for organizations to minimize potential security breaches by leveraging enterprise-grade network security and protecting employee-owned devices through secure BYOD programs. In this article, you'll learn about the top 10 devices that hackers can potentially use to compromise your business. You'll also get insights into how these devices can be shielded against prying eyes.

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FINNING | Value of Partners in Azure Cloud Application Building

Team synergy is critical to ensuring the success of a project. But this isn't just a matter of putting people together in a project and expecting results. An active effort must be made to ensure everybody is well aware of their role, scope, and how to collaborate so that all teams can create a methodology that pushes the project forward on time and within budget. In this video, you'll learn how Finning, the world's largest Caterpillar dealer, has created a culture of collaboration with their digital transformation partner to drive successful IoT initiatives, and how they made it all possible by using Azure IoT.

A multilayered approach to data protection

For businesses in the digital age, cloud technology has become a key enabler of growth and innovation. But no great opportunity is without risk, and moving to the cloud also means having to secure enterprise data as it travels into and out of organizations. Today's leading enterprise cloud platforms provide organizations with the compliance and security they need to protect their data, regardless of scale or region. In this infographic, you'll learn how Microsoft 365 E5 uses a multilayered approach to protecting sensitive information and provides the insights you need to optimize your organization's security.

View: A multilayered approach to data protection

Microsoft Talentsoft Dior Partner Story

Few things are more challenging than having a co-worker or boss who isn't prepared for their current position. To be fair, though, recruiters have a lot resting on their shoulders and they're well aware of the importance of their role. Placing the wrong resource within a critical project can have long-lasting implications for the entire business, not to mention the investment that must be made in finding and training that person's replacement. Today, modern recruiting techniques and methods provide multiple filters to ensure a person's the right fit for a role, but they aren't always failproof. This is why leading recruiters such as Talentsoft have decided to go one step ahead and leverage digital transformation, machine learning, and cloud technology to help their clients always obtain the profile they're looking for. In this video, you'll learn how Talentsoft uses all of these technologies integrated into Microsoft Teams to help fashion industry giant Dior reach and employ the best creative talent in the world.

Inspire and empower employees with cloud-based collaboration. Get started with Microsoft 365.

Today's organizations need flexible, secure, and intuitive digital tools that allow employees to perform their jobs from virtually anywhere. Organizations also require seamless collaboration capabilities that foster innovative ideas and allow them to mature into high-impact initiatives. Thankfully, getting the most out of the industry's leading productivity applications has never been easier. Subscribe now to learn how you can transform your business into a modern, cloud-based workplace with the help of Microsoft 365.

View: Inspire and empower employees with cloud-based collaboration. Get started with Microsoft 365.